
Global Head of Communications, Therapeutic Area Neurosciences
- Paris
- CDI
- Temps-plein
- Strategic Communication Plan and Brand Management: Develop and implement global communication strategies that align with the company's objectives on TA Neuroscience
- Oversee the creation and maintenance of a strong brand identity for the Neuroscience therapeutic area, ensuring consistency across all communication channels.
- Setting annual communications priorities for the Franchise with clear evaluation measures / KPIs
- Represent Global communication team as a core member of the Global Brand Teams and Asset Leadership, providing strategic guidance and contribute to recommendations
- Develop and implement materials and campaigns around medical congresses, pipeline and regulatory milestones, launch preparedness, issues management, market shaping activities, media and channel strategies
- Ensure co-creation and alignment between affiliates and global strategies and provide strategic direction and creative communication solutions
- Confirm and manage annual budgets for Franchise and Brand communication, manage and direct relationships with external agencies
- Facilitate alignment and coordination within the Global Corporate Affairs team; contribute to cross-functional campaigns and approaches; coordinate workflow with global communications team
- Internal comms In partnership with Science communication ensuring effective communication within the organization, fostering a collaborative environment and keeping employees informed about Neuroscience-related developments.
- Digital and Social Media: Partner with digital and social media team members focusing on enhancing the visibility of the Neuroscience therapeutic area, including content creation and engagement initiatives.
- Patient Advocacy: Collaborate with patient advocacy groups to support and communicate the company's commitment to patient care and innovation in Neuroscience.
- Crisis Management: Develop and implement crisis communication plans to manage and mitigate risks related to the Neuroscience therapeutic area.
- Stakeholder Engagement: Engage with key stakeholders, including healthcare professionals, regulatory bodies, and industry partners, to promote the company's Neuroscience initiatives.
- Performance Metrics: Establish and monitor key performance indicators to measure the effectiveness of communication strategies and initiatives.
- Exceptional communicator (presentation, writing skills…), with the ability to develop a storytelling agenda
- Excellent understanding of the biopharmaceutical industry and applicable rules (including legal, regulatory, ethics & compliance frameworks)
- Ability to comprehend and translate scientific content for lay audience
- Collaborative approach with strong influencing skills
- Results oriented strategic thinker with the ability to effectively manage multiple projects simultaneously in a fast-paced, rapidly evolving environment.
- Exceptional project and time management skills, with the ability to lead and manage multiple projects from conception to completion and gather metrics to measure success
- Ability to engage with senior leadership to offer strong communication counsel and work with people at all levels of an organization to complete projects in a challenging, demanding, and rapidly changing environment with a “can-do” spirit and flexibility
- Negotiation skills, uses organizational influence, promotes ideas persuasively
- Bachelor’s degree in a relevant field, advanced degree a plus
- Minimum 10 years’ experience in Healthcare Communication, ideally with both in-house and agency experience, country, and above country desirable
- Relevant disease area experiences are an advantage but not necessary
- Fluent in English (written & spoken).
- Good command of French (written & spoken).
- In line with Ipsen Hybrid Working Policy