Global Associate Brand Manager – Little Nightmares

BANDAI NAMCO EUROPE

  • Lyon
  • CDI
  • Temps-plein
  • Il y a 2 mois
Bandai Namco Entertainment Europe (BNEE) is a leading global publisher and developer of entertainment content for platforms including all major video game consoles and PC.BNEE is building its reputation with franchises such as ELDEN RING, LITTLE NIGHTMARES™, and THE DARK PICTURES ANTHOLOGY.Part of the Japanese Bandai Namco group, an entertainment industry leader with a presence in video games, toys and amusement parks, Bandai Namco Entertainment Europe has 15 international offices with operations in 50 countries around the world.Our company motto is ‘Fun for all into the future’!Within the EMEA Headquarters, you will join the Content Creation & Publishing (CCP) department under the responsibility of a Global Brand Manager.You will define and carry out the marketing strategies for a group of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.You will work on a holistic approach of the product / brand, physical and digital, video game as well as any relevant entertainment extensions, will create and provide a marketing key beat roadmap, promotional assets, communication tools and general support to local and regional marketing teams.You will support the Global Brand Manager to work with the Publishing teams to define the long-term brand vision while carrying on the daily operational missions.Your main responsibilities include (non-exhaustive list):Support the Global Brand Manager in the definition and implementation of the Brand strategy
  • Support to define and carry out the brand strategy across worldwide territories, ensuring that it is pertinent and applicable to all global and regional offices
  • Team up with Global Producers to form a 360° team to follow and shape the game’s development process according to marketability’s best practice
  • Work hand-in-hand with marketing support teams (PR, digital, Social Media, CRM, Event, Licensing, Channel marketing, Web, e-commerce, Operations, etc.) to integrate their expertise within the overall strategy at all stages
At the product level, under the supervision of the Global Brand Manager, define, implement and follow-up the Marketing strategies
  • Ensure optimal project coordination throughout internal teams (dev team, Production, BNEE Go-To-Market, Sales, Printed Materials…), regional Product Managers from other Bandai Namco groups (BNEI, BNEA and BNE Asia), PR / Social Media, Digital Marketing, 1 parties, licensors, etc. to maximize the brand awareness and sales
  • Develop creative assets in cooperation with the developers and creative agencies, including key art, logo, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, etc.
  • Create and manage internal coordination tools (assets calendar, pre-order follow-up…) to meet all Marketing & Communication milestones
Under the supervision of the Global Brand Manager, support and promote
  • Support the creation and maintenance of presentation decks at different phases of the project’s life cycle towards various committees (Global Marketing Meetings, Publishing Committee, Editorial Committee, etc.)
  • Work with the PR & Event team to define the Event strategy and execution
  • Collaborate with the Global Transmedia Manager, Licensing Department & BNEE e-store to maximize the brand exposure and Secure partnerships with external licensees
  • Significant and proven experience (3+ years) within a Marketing department in the entertainment business
  • Product marketing experience preferably within a multi-national, multi-brand company
  • Very good knowledge of marketing principles & tools
  • Outstanding knowledge of the videogame and entertainment industry
  • Fluent English is mandatory
  • Knowledge of Abode Suite, especially Photoshop and Premiere is a plus
  • Excellent organization and time management ability
  • Ability to manage multiple complex projects in parallel
  • Flexibility
  • Strong analytical skills to enable you to process and summarize large amounts of information quickly
  • Strong team spirit
  • Good communication skills so that you can adapt to international and various audiences
  • Diplomatic
  • Ability to work autonomously with little supervision and without being afraid of taking initiatives
  • Willingness to travel on business required
Sounds interesting?Please send us your CV and cover letter in English (applications submitted in other languages will not be reviewed).Additional InformationJob location: 15 rue Félix Mangini, 69009 Lyon – France / This position is not eligible to full remoteStart date: asapContract: full-time (permanent)Remuneration: fixed and variable compensationBenefits: flexible working hours, 2 teleworking days per week, lunch vouchers, profit sharing, reimbursement of public transportation costs, work council advantages (gift vouchers, discount on services...), nice building with various facilities (gym room, gaming room, nap room, car / bike / scooter parking, cafeteria and coffee corners…)

BANDAI NAMCO EUROPE