Brand Engagement Manager (La Roche Posay)
L'Oréal
- La Roche-Posay, Vienne
- CDI
- Temps-plein
- Overseeing, planning, designing, leading or/and supporting Advocacy activities (influencer marketing, medical advocacy, public relations, social media, ratings & reviews, content partnerships, cooperations with online media, developing CSR activities, events, non-standard projects) in collaboration with Senior Brand Engagement Manager La Roche-Posay
- Developing local communities - brand follower base, influencers, ambassador programs, journalists
- Coordination of brand communication, lead or/and support brand equity projects via Advocacy touchpoints - per campaign or/and as always-on activities
- Managing social interactions by handling/supporting social media strategy - content planning, engaging consumers
- Monitoring, analyzing, synthesizing all campaign data and providing recommendations - usage of internal marketing tools and reports to implement performance approach in advocacy area
- Cooperate with Digital Manager, Brand Managers, Medical Communication Manager, Sales & E-comm Teams to connect Advocacy, Digital Media, Medical and Tech into one ecosystem supporting brand equity and business
- Cooperate with Trade, Sales, Scientific and Business Development Teams to keep unified communication within' all channels
- You have at least 2 years of experience in Social/Influencer marketing/Communication/Brand/Digital management gained in a fast-paced environment (preferably FMCG, Agencies)
- Are working in an international environment and managing complexity is a part of your everyday work
- Believe in the potential of digital & social & influencer synergy and have a will to further develop your skills in this field
- Are managing campaign budgets and have experience in leading multiple campaigns simultaneously
- Have strong strategic & creative thinking and are a fan of “smart solutions”
- Have flexible, self-motivated, decision-maker, result and business oriented approach
- Have strong communication and networking skills. You like to work with people and you see yourself as a team player
- Are digital savvy, creative & innovation seeker
- Are optimistic and have “can-do” attitude
- Are fluent in both Polish and English
- Wide benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount
- Share in profit
- Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
- Possibility to gain hands-on experience in ambitious projects
- Mentor's guidance and #Learningneverstops mindset: wide learning and e-learning package (more than 22k courses and educational resources)
- Dedicated Buddy from day one!
- Community engaged in Sports and CSR activities
- Plenty of opportunities to grow - cross-divisionally and functionally
- Amazing, sustainable and functional