
Apprentice Product Marketing
- Beaucouzé, Maine-et-Loire
- CDI
- Temps-plein
- Etudes de marché et une veille stratégique : rechercher, analyser et synthétiser les informations sur les axes prioritaires identifiés pour 2025 et 2026 pour l'ensemble des marchés couverts par nos business solutions (marques Edikio et Badgy)
- Analyse de la concurrence directe et indirecte : réaliser et mettre à jour les analyses de la concurrence directe (offres, positionnements, argumentaires, communication, réseaux de distribution) et élaborer et tenir à jour les tableaux comparatifs
- Support opérationnel du Chef de Produit : participer à la création et mettre à jour les outils marketing liés aux produits et contribuer à la préparation des lancements produits
- Étudiant(e) en Bac +4/5 en école de commerce ou université avec une spécialisation en marketing, stratégie ou innovation produit.
- Vous êtes curieux(se), organisé(e), à l'aise avec les outils numériques et vous aimez comprendre comment fonctionnent les produits.
- Vous avez un bon esprit d'analyse, une capacité à synthétiser l'information et à travailler en équipe.
- Vous avez un niveau d'anglais permettant de travailler dans un contexte international à l'oral comme à l'écrit
- Market research and strategic monitoring: gather, analyze, and synthesize information on the key focus areas identified for 2025 and 2026 across all markets covered by our business solutions (Edikio and Badgy brands).
- Competitive analysis: conduct and update analyses of direct and indirect competitors (offers, positioning, messaging, communication, distribution networks), and maintain comparative benchmarking tables.
- Operational support to the Product Manager: contribute to the creation and updating of product-related marketing tools and assist in preparing product launches.
- You are currently pursuing a Master's degree (Bac +4/5) in a business school or university, with a specialization in marketing, strategy, or product innovation.
- You are curious, organized, comfortable with digital tools, and enjoy understanding how products work.
- You have strong analytical and synthesis skills, and you enjoy working as part of a team.
- You have a good command of English, both spoken and written, enabling you to work in an international environment.
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.Beaucouzé, FR, 49070Sales, Marketing & Product ManagementTravel Required: 0%-10%Student31-Jul-2025