The Global Brand Digital Projects & Activations Senior Manager, will lead Lacoste's brand expression across all direct-to-consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste's image and business ambitions.This is a hybrid role combining strategic leadership and hands-on execution (approx. 75% operational, 25% management).The position is central to building a differentiating, engaging, and consistent experience across global digital platforms.Depending on topics, the Global Brand Digital Projects & Activations Senior Manager will work closely with:- Marketing Teams (Brand manager, Digital Studio, Content & Editorial Voice, Social media, CRM, Membership)- Brand teams (Brand strategy, Content Factory, Product development…)- Business teams (Project, Product , Catalog, Emerch…)- Digital Flagship teams in the markets (Marketing Directors & Ecom Managers)- IT teams- Markets: Europe, Norcam, Latam, ApacKey Responsibilities1. Digital Branding LeadershipDevelop and drive Lacoste's digital branding vision and user journeys across all digital touchpoints. Bridge brand and business priorities while ensuring high-impact and trend-aware experiences.2. Activity Planning & ExecutionManage the digital marketing calendar, guarantee creative and experiential consistency, and provide tools and guidelines to local markets. Ensure timely delivery and collaboration across teams.3. 360° Brand Activation AlignmentEnsure cohesive customer journeys and brand storytelling across platforms. Act as a brand guardian, especially in the mobile app, to align activations with Lacoste's values and campaigns.4. Project & Feature PrioritizationAlign feature development with brand needs. Collaborate on UX evolution and propose innovative functionalities to enhance digital storytelling and differentiate the brand.5. Performance & OptimizationMonitor KPIs, analyze campaign impact, and generate strategic insights for improvement. Benchmark digital brand performance to stay competitive.6. Team ManagementLead a team of two managers (Digital Branding Project Manager & Global Mobile App Manager) and two interns, fostering performance, alignment, and development.ProfileEducation & Experience- Master's degree in marketing, digital, business, or related fields.- 6-8 years of experience in digital branding, D2C content execution, or e-commerce marketing.- Solid background in 360° digital project management, with global scope and multi-stakeholder environments.- Proven ability to lead teams and cross-functional collaboration.- Experience in fashion, lifestyle, beauty or retail industries is a strong plus.- Familiarity with Salesforce Commerce Cloud is appreciated.Skills- Strong understanding of e-commerce platforms, brand storytelling and UX best practices.- Data-driven and results-oriented, with a strong sense of visual identity and brand standards.- Excellent project management, organization, and problem-solving skills.- Fluent in English (spoken and written)- Advanced command of project monitoring tools and data dashboards.Mindset & Soft Skills- Brand-driven and business-aware.- Curious, creative, forward-thinking.- Collaborative, structured, and reliable.- Comfortable in a fast-paced, matrixed, international environment.- Leadership by influence, with a strong team spirit and sense of ownership.SkillsBusinessTeam spiritCreativeData-DrivenLeadershipStructuredEqual opportunitiesAt Lacoste, we are committed to making equal opportunities a reality. Inherited from our unique vision of fashion-sport, equal opportunities move us forward and our recruitment methods follow this commitment by focusing on skills and embracing all types of talents. We commit to fostering a diverse and inclusive environment where elegance goes beyond style and where each of us is given the chance to fulfill our greatest potential.
